The Parent Playbook
Why “We Just Want Them Happy” Isn’t a Parenting...
It’s one of the most common things parents say when asked what they want for their kids. It’s also one of the least useful things to actually build a strategy...
Why “We Just Want Them Happy” Isn’t a Parenting...
It’s one of the most common things parents say when asked what they want for their kids. It’s also one of the least useful things to actually build a strategy...
How to Advocate for Your Child Without Doing th...
Every parent has been here: your teen is stuck on something, frustrated, close to giving up, and you know exactly how to fix it. Stepping in feels like help. Most...
How to Advocate for Your Child Without Doing th...
Every parent has been here: your teen is stuck on something, frustrated, close to giving up, and you know exactly how to fix it. Stepping in feels like help. Most...
Screen Time Isn’t the Problem, Unstructured Scr...
The instinct to panic about screen time is understandable. It’s also aimed at the wrong target. The research doesn’t actually support a blanket “less screen time is always better” rule....
Screen Time Isn’t the Problem, Unstructured Scr...
The instinct to panic about screen time is understandable. It’s also aimed at the wrong target. The research doesn’t actually support a blanket “less screen time is always better” rule....
The Financial Aid Conversation to Have Before S...
Most families wait for acceptance letters before talking seriously about cost. That instinct makes sense emotionally. It makes far less sense strategically, especially this year, when the rules families have...
The Financial Aid Conversation to Have Before S...
Most families wait for acceptance letters before talking seriously about cost. That instinct makes sense emotionally. It makes far less sense strategically, especially this year, when the rules families have...
Test-Optional in 2026: Why the Data Says Submit...
“Test-optional” sounds like permission to skip a stressful process. For a lot of families, it’s been treated that way since 2020. But the data from this admissions cycle tells a...
Test-Optional in 2026: Why the Data Says Submit...
“Test-optional” sounds like permission to skip a stressful process. For a lot of families, it’s been treated that way since 2020. But the data from this admissions cycle tells a...
The AI Essay Problem: What Every Parent Needs t...
Somewhere between “let AI help with your essay” and “colleges are now using AI to catch students who do exactly that” sits one of the more confusing shifts in this...
The AI Essay Problem: What Every Parent Needs t...
Somewhere between “let AI help with your essay” and “colleges are now using AI to catch students who do exactly that” sits one of the more confusing shifts in this...